Privacy Policy

Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our website, and information obtained from service providers or other sources.

Information You Provide

When you contact us, request an assessment, subscribe to communications, or engage with our services, we may collect information such as:

• Name
• Email address
• Phone number
• Company or organization name
• Job title
• Website URL
• Business and marketing information
• Marketing goals, challenges, budgets, or priorities
• Information submitted through forms, questionnaires, or assessment requests
• Communications you send to us
• Billing or transaction-related information when applicable

You are not required to provide personal information simply to browse our website.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, analytics technologies, server logs, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Referring website
• Pages viewed
• Time spent on pages
• Links or buttons clicked
• Date and time of visits
• Website interaction and navigation data

We may use this information to understand website performance, improve user experience, measure marketing effectiveness, and better understand how visitors interact with 18EightySix.

Cookies & Tracking Technologies

18EightySix and our service providers may use cookies and similar technologies to operate the website, remember preferences, analyze traffic, measure performance, and support marketing activities.

Depending on the services enabled on our website, third-party platforms may place or access their own cookies or tracking technologies.

You can control cookies through your browser settings and, where available, through cookie preference tools provided on our website. Disabling certain cookies may affect some website functionality.

How We Use Information

We may use the information we collect to:

• Respond to inquiries and requests
• Conduct or schedule marketing infrastructure assessments
• Evaluate potential client engagements
• Provide consulting, strategy, marketing, and related services
• Communicate with clients and prospective clients
• Send requested information
• Improve our website and services
• Analyze website traffic and visitor behavior
• Measure marketing and advertising performance
• Improve our marketing campaigns
• Develop audiences for advertising where permitted
• Maintain website security
• Prevent fraud, abuse, or unauthorized activity
• Maintain internal business records
• Comply with legal and regulatory obligations
• Protect our rights, property, and business interests

We may also use aggregated or de-identified information for research, analytics, benchmarking, and business improvement purposes.

Marketing Communications

If you provide your contact information or otherwise consent to receive communications from us, we may send you marketing emails, business updates, educational content, service information, or other communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication.

Even if you opt out of marketing communications, we may still send transactional or service-related communications when necessary.

How We Share Information

We do not disclose personal information simply for the purpose of allowing unrelated third parties to independently market their products or services to you.

We may, however, disclose information to companies that help us operate our business, website, and marketing activities, including:

• Website hosting providers
• Customer relationship management platforms
• Email marketing providers
• Analytics providers
• Advertising platforms
• Scheduling services
• Payment processors
• Cloud storage providers
• Professional advisers
• Contractors and service providers
• Marketing technology providers

These providers may process information on our behalf or, in some circumstances, operate under their own privacy policies.

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, protect our rights, investigate fraud or security incidents, enforce agreements, protect individuals, or facilitate a merger, acquisition, financing, restructuring, or sale of business assets.

Advertising & Analytics

We may use analytics and advertising technologies to understand how visitors interact with our website and to measure the effectiveness of our marketing.

Depending on the technologies enabled, these providers may collect information such as device identifiers, IP addresses, browsing activity, website interactions, or advertising engagement.

Certain privacy laws may characterize some disclosures made for targeted or cross-context behavioral advertising as a “sale,” “sharing,” or targeted advertising even when money is not exchanged.

Where required by applicable law, you may have the right to opt out of these activities.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may vary based on the nature of the information, our relationship with you, business and operational requirements, contractual obligations, legal requirements, and security or fraud prevention needs.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no website, network, storage system, or transmission over the internet can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us.

Your Privacy Choices

Depending on where you live and applicable privacy law, you may have rights regarding your personal information.

These rights may include the ability to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Obtain a copy of certain information
• Opt out of certain targeted advertising activities
• Opt out of certain sales or sharing of personal information
• Withdraw consent where processing is based on consent
• Object to or restrict certain uses of information
• Appeal certain privacy-related decisions where required by law

These rights are subject to applicable exceptions and limitations. We may need to verify your identity before processing certain privacy requests.

U.S. State Privacy Rights

Residents of certain U.S. states, including California and other states with comprehensive privacy laws, may have additional rights regarding their personal information.

Depending on applicable law, those rights may include access, correction, deletion, portability, and the ability to opt out of certain uses of personal information for targeted advertising, sale, or sharing.

18EightySix will process valid privacy requests in accordance with applicable law. We will not unlawfully discriminate against you for exercising an applicable privacy right.

Do Not Track & Privacy Signals

Some browsers provide “Do Not Track” settings or other privacy preference signals. Because standards surrounding these technologies may vary, our website may not respond to every browser-based Do Not Track signal.

Where required by applicable law and supported by our website technologies, we may recognize legally valid opt-out preference signals such as Global Privacy Control.

Third-Party Websites & Services

Our website may contain links to websites, platforms, social media services, or other resources operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review the privacy policies of any third-party website or service you visit.

Social Media

If you interact with 18EightySix through social media platforms, those platforms may collect and process information according to their own privacy policies.

Information you choose to make publicly available through social media may also be visible to other users.

Children's Privacy

18EightySix's website and services are intended for businesses and adults and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that personal information from a child has been collected inappropriately, we will take reasonable steps to delete it.

International Visitors

If you access our website from outside the United States, your information may be transferred to, processed, or stored in the United States or other jurisdictions where our service providers operate.

These jurisdictions may have privacy laws that differ from those in your country. Where required by applicable law, we will take appropriate steps regarding international transfers of personal information.

Business Clients

When 18EightySix provides services to a client, we may receive information from or on behalf of that client in connection with the engagement.

Where we process information on behalf of a client, the client's own privacy practices and contractual arrangements may also govern that processing.

Businesses working with 18EightySix remain responsible for ensuring that information they provide to us has been collected and disclosed in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal requirements.

When we make changes, we will update the effective date displayed at the top of this page. We encourage visitors to review this Privacy Policy periodically.