Growth Infrastructure & Marketing Architecture

Replace Marketing
Chaos With
Structured Growth Infrastructure.

18EightySix implements The Marketing Infrastructure Model™ to align strategy, acquisition, conversion, and optimization into a coherent growth engine.

THE CURRENT LANDSCAPE

The Problem is Structure.

Marketing architecture visual

When growth stalls, the instinct is to execute more tactics. In reality, scaling requires replacing disconnected efforts with coherent architectural alignment.

  • Channels operating in silos
  • Capital deployed without allocation logic
  • Conversion leakage across funnel stages
  • Data without decision structure
  • AI tools layered without integration

Without infrastructure, growth remains reactive.

PROPRIETARY FRAMEWORK

The Marketing Infrastructure
Model™

A systematic approach to building scalable, coherent growth systems

LAYER 01
Strategic Alignment
Positioning clarity, ICP definition, offer economics, LTV/CAC guardrails.
LAYER 02
Acquisition Architecture
Channel portfolio, capital allocation logic, testing framework.
LAYER 03
Performance & Systems
KPI hierarchy, reporting governance, performance reallocation, AI-enabled insights.
The model organizes marketing into a system you can manage.
The Process

Engagement Path

We don't start with tactics. We start with structure.