Replace Marketing
Chaos With
Structured
Growth Infrastructure.
18EightySix implements The Marketing Infrastructure Model™ to align strategy, acquisition, conversion, and optimization into a coherent growth engine.
THE CURRENT LANDSCAPE
The Problem is Structure.
When growth stalls, the instinct is to execute more tactics. In reality, scaling requires replacing disconnected efforts with coherent architectural alignment.
- Channels operating in silos
- Capital deployed without allocation logic
- Conversion leakage across funnel stages
- Data without decision structure
- AI tools layered without integration
Without infrastructure, growth remains reactive.
PROPRIETARY FRAMEWORK
The Marketing Infrastructure
Model™
A systematic approach to building scalable, coherent growth systems
LAYER 01
Strategic Alignment
Positioning clarity, ICP definition, offer economics, LTV/CAC guardrails.
LAYER 02
Acquisition Architecture
Channel portfolio, capital allocation logic, testing framework.
LAYER 03
Performance & Systems
KPI hierarchy, reporting governance, performance reallocation, AI-enabled insights.
The model organizes marketing into a system you can manage.
The Process
Engagement Path
We don't start with tactics. We start with structure.
01
Marketing Infrastructure Audit™
Structured diagnostic identifying fragmentation and inefficiencies.
Explore Phase
→
02
Marketing Infrastructure Strategy™
Architecture design including allocation logic, funnel blueprint, KPI framework, and 90-day roadmap.
Explore Phase
→
03
Marketing Infrastructure Build™
Implementation of aligned systems — acquisition channels, conversion flows, automation, tracking.
Explore Phase
→
04
Marketing Infrastructure Management™
Ongoing oversight, optimization cadence, capital reallocation, and quarterly recalibration.
Explore Phase
→