Phase 01
The Marketing Infrastructure Audit™
A structured diagnostic to identify fragmentation and inefficiency in your current setup.
What the Audit Includes
We conduct a surface-level structural diagnostic of your existing marketing mechanics to expose where your current systems are breaking down—so you can see what’s misaligned before investing more capital.
Key Focus Areas
- Gap identification — where structure is missing across strategy, acquisition, conversion, and measurement.
- Inefficiency estimation — where time, tools, and spend are producing weak returns due to misalignment.
- Capital waste analysis — where budget is deployed without allocation logic or performance governance.
- Structural fragmentation — where channels, pages, CRM, and reporting operate as disconnected systems.
- Conversion leakage mapping — where leads drop or stall due to unclear next steps, broken follow-up, or weak sequencing.
- Measurement & KPI clarity — whether you have a usable KPI hierarchy and decision-ready tracking.
Output
A clear diagnostic summary highlighting primary breakdowns, likely root causes, and the highest-leverage fixes to stabilize performance.
What It Does Not Include
- Full architecture blueprint — the complete system design is delivered in the Strategy phase.
- Tactical campaign execution — we’re not building ads, writing 30 posts, or launching campaigns inside the audit.
- System implementation — no CRM rebuilds, funnel rebuilds, or automation deployment in this phase.
- Ongoing optimization — ongoing iteration and performance governance are handled in Management.
- Long-term analytics buildout — dashboards and reporting systems are designed/built in later phases.
Best for
Teams already investing in marketing who want a structured second set of eyes to pinpoint what’s breaking—and what to fix first.